Turnkey services for the design, development, and complete execution of SEUR’s corporate image applied to its points of sale

Spain (2000-2012)

Client: SEUR

From 2002 to 2012, IEI has worked to offer a complete service to SEUR: from the determination of criteria for the application of the new corporate image, signage elements, and new furniture; to the supply of corporate standard furniture, to the development of new concepts of the image applied to the different types of billing and sales points.

Review of the Corporate Image of industrial buildings (RIC). This is a large project that includes the study of the application of the corporate image inside and outside SEUR’s industrial warehouses. A detailed study of each building was carried out from the perceptual and communication point of view to guide the application of the corporate elements and the development of the family of signage and signaling systems was also completed. Studies have been carried out of more than 120 industrial buildings throughout Spanish geography.

IEI has worked to offer a complete service to the Marketing Department: from the determination of criteria for the application of the new corporate image, signage elements, and new furniture; to the supply of corporate standard furniture, to the development of new concepts of the image applied to the different types of billing and sales points in urban areas, as well as corporate brand application manuals. More than 90 turnkey projects have been carried out and 30 works executed throughout the Spanish geography:

Execution of Urban Billing Points (PFU).
Design, Development, and Execution of Points of Sale in Central Warehouse (PVNC).
Design, Development, and Execution of Points of Sale in Polygon (PVP).
Design, development, and assembly of the Mobile Billing Points (PFM) model
Redesign, Development, and manufacture of Billing Points in Concerted Sales establishments (EVC).

Likewise, and simultaneously with the development of the different points of sale, the design, redesign, and manufacture of special furniture, the design and manufacture of special image and communication elements, and special works requested by the SEUR Marketing Department have been carried out.