XXII Fit Club. Design and Application of Corporate Image

Madrid

Description: Rehabilitation, corporate image

Client: TMX

Constructed area: 7,960.81 m²

Completion date: In the execution phase

Design and application of a new Corporate Image for the chain of Gyms XXII FIT CLUB, renovation and rehabilitation of its current centers through the reinterpretation of a continuous but revised and refined image, with revalidated concepts that consolidate the current image, projecting and preparing the brand for its expansion with a very powerful corporate development tool. Optimization of its HVAC systems and facilities to adopt energy efficiency as a fundamental element of brand renewal.